COSRX, a global K-beauty skin and hair care brand known for its "essentials-only" approach and viral Advanced Snail Mucin products, is making history as the first Korean brand to sponsor Paris Fashion Week.
COSRX sponsored two of the week's most anticipated shows: Courrèges on Sept. 30 and Caroline Hu on Oct. 1. The brand supported the backstage team's efforts to get models runway-ready, pulling out skin care heroes and its newly launched hair care to keep skin glowing, hydrated and makeup-ready.
COSRX’s position as an official backstage sponsor is a historic milestone for the brand and its partnership. It marks the first time in the 53-year history of Paris Fashion Week that a Korean brand has officially partnered backstage for the September main season. Traditionally, shows rely on in-house beauty lines or major global affiliates. There is little room for outside brands to showcase their products. COSRX’s inclusion signals a cultural and industry breakthrough for the K-beauty industry as a trusted worldwide partner.
"Fashion Week is a true global stage, and we are proud to once again support its backstage teams—this time with both our core skin care heroes and our newest Peptide-132 hair care trinity," said a COSRX representative. "Bringing the ultimate glow to the skin and hair at Paris Fashion Week reflects not only our innovation but also the trust professionals place in COSRX."
For a list of products used during the show, see the list below.
4 Backstage Essentials for Skin
The 6 Peptide Skin Booster Serum: A lightweight booster that firms and hydrates, enhancing every step that follows.
The Peptide Collagen Hydrogel Eye Patch: Collagen eye patches that de-puff and smooth, reviving tired eyes instantly.
The Ceramide Skin Barrier Moisturizer: A highly concentrated ceramide moisturizer that locks in hydration, soothes the skin and replenishes the moisture barrier.
The Ceramide Skin Barrier Moisturizing Mist: A refreshing spritz that locks in hydration and calms the skin barrier.
3 Backstage Essentials for Hair
Peptide-132 Ultra Perfect Hair Bonding Shampoo: The patented Peptide-132 fills in damaged strands, reinforcing broken protein bonds from within. A rich, luxurious lather gently cleanses the scalp and hair of impurities while infusing deep hydration and nutrients—leaving your hair visibly healthier, shinier and stronger from root to tip.
COSRX Peptide-132 Ultra Perfect Hair Bonding Treatment: Designed for the mid-lengths to ends where damage tends to show the most, the advanced formula with Peptide-132 delivers intensive nourishment to dry, brittle strands, leaving hair visibly softer, smoother and more resilient.
COSRX Peptide-132 Ultra Perfect Hair Bonding Oil Serum: Infused with patented Peptide-132, this high-performance bonding oil serum penetrates deep into damaged strands, reinforcing weakened areas and restoring strength from within.
