Fragrance Revelation for Innovation and Cultivation Recovery for Biodiversity Restoration

The L'Occitane team has studied numerous documents, from antiquity to the 20th century and created a database of 800 forgotten plants.
The L'Occitane team has studied numerous documents, from antiquity to the 20th century and created a database of 800 forgotten plants.

The World Perfumery Congress (WPC) is returning to Miami Beach, Florida June 29-July 1, 2022, and early bird rates are now available for attendees. Visit worldperfumerycongress.com to join in the fun.

The 2022 World Perfumery Congress' lineup of perfumers will include Pascal Portes, R&D Director, Natural Ingredients and Fragrances, Laboratoires M&L, Groupe L'Occitane who will present, "Forgotten Perfume Plants: Fragrance Revelation for Innovation and Cultivation Recovery for Biodiversity Restoration."

Since Neolithic times, humankind has used odorant substances for spiritual and profane purposes. What were these plants? Why were they forgotten? Their fragrances? To answer these questions, the L'Occitane team has studied numerous documents, from antiquity to the 20th century and created a database of 800 forgotten plants.

Presentation highlights:

  • Original project coupling fragrance history and science.
  • Creation of knowledge and added value thanks to the collaboration between L'Occitane en Provence and the French Côte d'Azur University (Ph.D. thesis funding).
  • Discuss the opportunities of utilizing these plants in future fragrance innovation.
  • Understanding the complexities of contribution to biodiversity restoration.

Registration is now open

The WPC is the global stage for fragrance artistry, ingredients, technology, brands and business. The 2022 congress will address the future of the industry. WPC 2022 will be held in person followed by a Virtual Congress.

Prepare for a lineup of the industry’s global innovation leaders, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more.

Early bird rates are now available for the three-day conference for $1,850. Attendees can also snag tickets for chosen days of the conference, as well as grab a ticket for the Fragrance Reunion Celebration on June 30. 

There is also a perfumer rate discount** for the three-day conference package ($1,250), more details can be found on the registration page.

** Qualified Perfumers is defined as trained perfumers working within the fragrance industry who are recognized as a perfumer (trainee, evaluator, etc) by an accredited perfumery society such as the ASP, SFP, BSP, etc. The WPC will vet qualifying applicants requesting the perfumer discount rate through these association partnering organizations. This discount only applies to perfumers who register for the three-day event. No perfumer discount applies to one or two-day event registration.

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