The World Perfumery Congress (WPC) is returning to Miami Beach, Florida June 29-July 1, 2022, and early bird rates are now available for attendees. Visit worldperfumerycongress.com to join in the fun.
The World Perfumery Congress 2022 is set to host a few panels including the "Fragrance Stewardship in a Digital Age" panel.
Fragrance Creators' Farah K. Ahmed will be joined by Estee Lauder's Sumit Bhasin as well as Arylessence's Cynthia Reichard to answer the burning question, “What does stewardship mean in this digital era?” These experts will weigh in on how transparency, beyond formulation, is becoming increasingly important as a consumer demand as well as within the data ecosystems. Where is the industry moving? WPC 2022 attendees will soon find out as Ahmed and select others (yet to be announced) will take the stage.
The WPC is the global stage for fragrance artistry, ingredients, technology, brands and business. The 2022 congress will address the future of the industry. WPC 2022 will be held in person followed by a Virtual Congress.
Prepare for a lineup of the industry’s global innovation leaders, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more.
There is also a perfumer rate discount** for the three-day conference package, more details can be found on the registration page.
** Qualified Perfumers is defined as trained perfumers working within the fragrance industry who are recognized as a perfumer (trainee, evaluator, etc) by an accredited perfumery society such as the ASP, SFP, BSP, etc. The WPC will vet qualifying applicants requesting the perfumer discount rate through these association partnering organizations. This discount only applies to perfumers who register for the three-day event. No perfumer discount applies to one or two-day event registration.
