To better help R&D and marketing teams in their product innovation journeys, Global Cosmetic Industry has launched a monthly series breaking down not only the latest ingredients, but also the trends, market data and relevant claims those technologies respond to. From consumer search data to advancements in sustainable chemistry, this regular bulletin will help beauty professionals scope out their next differentiating breakthrough. This month’s edition features highlights from the in-cosmetics Global event in Barcelona & the NYSCC Suppliers' Day event in NYC. Look for an expanded report from the show in our June 2023 edition.
Consumers Want Sustainable Ingredients & Sourcing
NIQ recently reported that 45% of surveyed consumers believe responsible sourcing is among the most important sustainability claims, while 24% want brands to increase their use of ingredients produced in a more sustainable way.
Overall, NIQ found that 69% of consumers believe sustainability has become more important to them over the last two years. That said, just 25% say companies and brands are making it easy for them to make sustainable choices.
Fortunately, a spate of recent beauty innovation offers a wide array of ingredient efficacy, sustainability and ethical claims.