
Is it a split-end repair? Or a skin hydration treatment? Yes. Yes, it is. And more.
Introducing Evolved by Nature's Activated Silk Hydrogels (INCI: Fibroin Glycoside), a novel biochemistry maximizer that optimizes the natural hydration and functionality of both hair and skin.They’re naturally derived proteoglycans with the ability to bind to water, oil, and keratin. These Hydrogels provide superior hydration, long-lasting hair repair, and advanced emulsification properties—all while being sustainable*, biodegradable, and cruelty-free.
For hair, Activated Silk Hydrogels offer split-end repair that lasts weeks, even after exposure to high humidity, washing, and heat styling. They provide 24-hour anti-frizz, 20-hour curl retention, thermal heat protection, and superior softness and shine. Lastly, they’re keratin binding and cuticle penetration for efficacy on both the surface and inner structure for stronger, more resilient hair and long-lasting benefits even after rinsing, all without synthetic polymers, high-VOC aerosols, or microplastics.
For skin, Activated Silk Hydrogels offer the humectant power of high molecular weight hyaluronic acid, for 24-hour clinical hydration. They're pleasantly non-sticky and perfect for rinse-off products as they penetrate the skin to effectively deliver previously unavailable actives.
Activated Silk Hydrogels also double as emulsifiers, delivering immiscible oils and actives, empowering all kinds of products to naturally do more. They form a stable emulsion at up to 50% oil with only 0.5%–1% hydrogel in water (w/v), providing unmatched emulsification efficiency.
Activated Silk Hydrogels are PEG & Palm-free**, contribute to a circular economy and have vastly increased levels of sustainability compared to traditional ingredients.
So, is it the ultimate hair care or the ultimate skin care ingredient? Yes. Yes, it is..
*Activated Silk biotechnology contributes to 14 of 17 United Nations Sustainable Development Goals.
**Not manufactured with PEG or palm ingredients.
- Booth#: 2A41