At in-cosmetics 2015, BASF focused on “Ancient Wisdom,” a trend derived from its “Color Trends 2016.”
This collection revolves around ideals of beauty and ideologies of the ancient world, calling for a color palette inspired by the Romantic and Renaissance eras. This color palette features nude, creamy tones and warm metallic gold. In addition to its range of gold pearls, the company launched a new generation of gold synthetic mica, with a pure white gold shade, which is able to give cosmetics from lip gloss to body serum a shimmering glow and shine.
The company also introduced Cosmedia SP, an emulsifier with suspending and thickening properties for a non-sticky, silky and velvety sensory impact in all skin care applications.
BASF’s liquid polymer Cosmedia Ace provides texture and versatility, as well as thickening, emulsifying and stabilizing properties. The ingredient is efficient in a range of pH ranges.
The company’s Rheocare HSP 1180 is a sensory modifier with a lubricious effect for a soft and plush afterfeel. The clear, viscous liquid solution can be used at a broad pH range and is effective at low concentrations. It reduces friction in applications for a lightness and quickness often associated with oils.
BASF introduced Luviquat PQ11 AT 1, which imparts texture and hold to hair care products.
The company’s natural sugar emulsifier, Emulgade Sucro, smooths down flyaway hair, conditions dry ends and provides a silky finish to hair.
BASF’s anionic polymer Luviset One provides both gel creation and setting properties in hair-styling products, while the the cationic polymer Luviquat Supreme AT1 boosts formulations’ styling performance.
Luviquat Supreme AT1, meanwhile, offers heat protection and strong long-lasting hold in hair mousses.
BASF’s skin brightener Dermawhite WF is based on extracts from papaya, guava and saxifrage. The active ingredient is appropriate for application in whitening body or face care creams and lotions, as well as anti-spot-repairing sun care treatments, and inhibits the melanin synthesis by 90%. Its effect is reportedly three times higher than that of kojic acid,