Brick and Mortar

The brand’s name is inspired by the Korean phrase “haruharu,” meaning “day by day,” and has grown rapidly since its launch, expanding into more than 150 countries and partnering with over 90 retailers worldwide within just five years.
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.
Jan 6th, 2026
'I'm so excited to bring Rare Beauty to Ulta Beauty,' said Selena Gomez, Rare Beauty founder and creator. 'I started Rare Beauty to help people feel seen and celebrated as they are.'
Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative
Founded in 2018, Sukoshi is known for its curation of over 200 brands from Korea, Japan and across Asia.
Sukoshi Announces Major U.S. Retail Expansion
Latest
Starting December 1, amika products will be available in all Ulta Beauty stores nationwide and online at Ulta.com, giving shoppers access to a range of wash care, masks and styling products.
B Corp Certified Hair Care Brand amika Expands to Ulta
amika, the Brooklyn-based, B Corp-certified hair care brand that’s known for its inclusive, high-performing formulas and playful spirit, announces its debut at Ulta Beauty.
Oct 31st, 2025
Sephora remained the No.1 favorite beauty shopping destination, gaining 2-points of mindshare sequentially. Ulta remained No. 2, and Target appeared at No. 3 (in line with its historic trend).
Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites
Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.
Oct 29th, 2025
Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
Sponsored
Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
Unica Packaging’s Triple-Mix Bottle is a new three-chamber packaging designed to simplify the delivery of complex multi-formula products. The Triple-Mix Bottle uses a unique single pump design that ensures effortless dispensing of your multi-formula product.
Nov 4th, 2025
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Oct 1st, 2025
One in four women aged 35–65 feel misrepresented by the beauty industry
Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+
Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.
Sep 17th, 2025
'We are fortunate to see positive market reception and consumer acceptance, with interest from important retailers,' says Rao. 'Our goal is to establish the brand, build our community, strategically introduce innovation, and thoughtfully expand distribution.'
Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty
The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.
Sep 16th, 2025
From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Sep 15th, 2025
“At Sephora, we aim to make beauty accessible to all,” said Nadine Graham, senior vice president and general manager of ecommerce at Sephora. “By partnering with Uber Eats, we’re adding an extra layer of convenience for our clients—from restocking their must-haves to meeting last-minute gifting needs—all while earning loyalty points.”
Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses
Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.
Sep 11th, 2025
While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.
With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon
Two recent brand launches turn up the heat on the competition in responsible skin care.
Sep 5th, 2025
Mexico is a key component of Ulta Beauty's global expansion plans; pictured is the retailer's Antara, Mexico City location.
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Sep 4th, 2025
Smitha Rao of Parëva Beauty is among the 2025 cohort of Ulta Beauty's MUSE Accelerator.
Ulta Beauty Unveils 2025 MUSE Accelerator Stars
Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.
Sep 3rd, 2025