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Bluemercury Has a New CEO

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Maly Bernstein has been named chief executive officer of Bluemercury, effective September 13, 2021.

Macy's, Inc. has named Maly Bernstein chief executive officer of Bluemercury, effective September 13, 2021. Bernstein will report to Tony Spring, chairman and chief executive officer of Bloomingdale’s, and oversee the growth and strategy of all aspects of the Bluemercury brand, including the digital platform and stores.

Bernstein's previous roles include VP of beauty and personal care at CVS. She succeeds Bluemercury co-founder Marla Beck, who recently transitioned from the CEO role to pursue other opportunities.

“I am excited to welcome Maly to the Macy’s, Inc. team," said Spring. "She has deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury’s growth in the specialty space. Maly’s ability to create connections with consumers through breakthrough platforms that integrate product, service and experience make her a great fit to lead this special and growing brand. Maly is a champion for diversity in leadership, people development and data-based insight, and she will leverage the values of the brand to build community and experiences in its neighborhood locations.”