Ivy Enterprises, Inc., KISS’ sister company, has launched its e-commerce website: wessentials.com.
Related: Beauty Ticket Sizes: Online vs. In-store
The site offers products ranging from cosmetics and nail care to hair products and tools at affordable price points.
Ivy Enterprises created the site as a way to make sure its customers still had access to its products during the pandemic.
Jennifer Kim, e-commerce planning manager for Ivy Enterprises, Inc., said, “Wessentials is not just a platform to purchase products; we try our best to make our consumers’ buying experience fun and entertaining by constantly upgrading visuals and elements across our channels. Especially during this time, we want to make sure our customers can conveniently shop for essential beauty products without having to leave their home.”
