Elevance Brings In New CEO for Commercialization

Nov 4th, 2015

Mino Zaccaro

Isolated Handshake in high resolution

Yuri Arcurs - Fotolia

Elevance announced that the board of directors appointed Tony Parnell as the company's new chief executive officer, effective as of October 23, 2015. Parnell's priorities will be to enhance commercialization of Elevance products that have already been introduced and take full advantage of the strategic portfolio.

"I'm honored to be selected as Elevance's next CEO and eager to lead Elevance as the company focuses on accelerating revenue growth," said Parnell. "Now this is the ideal time to build upon the company's many notable accomplishments, resulting from K'Lynne's sound direction and leadership, including multiple commercial product introductions, joint ventures and collaborations."

Ultra Violette is expanding into Canada at Sephora stores nationwide and online at Sephora.ca, starting April 14, 2024.

Ultra Violette Expands into Canada at Sephora

Ultra Violette will launch at Sephora Canada with the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+.

The Roller Rescue Soothing Serum and the viral Hydrogel Vajacial Mask will be available at Ulta Beauty.

Bushbalm Available at Ulta Beauty

This expansion further extends Ulta's focus on the "Down There Care" category as a whole.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

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Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Trimmer Plus in Sky is a Target exclusive.

Meridian Expands into Target Stores

The brand is offering The Trimmer Premium in Blaze and Trimmer Plus in Sky as Target exclusive products.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

Sephora at Kohl's is expanding into seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing its presence to 48 states.

UPDATE: Kohl's Now Expects Sephora Partnership to Exceed $2B in Sales by 2025

Kohl's is spending some of its $500 million in 2024 capital expenditures to add about 140 small-format Sephora shops in stores.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.