Current Issue cover

Spending Habits of Customers at Ulta, Sephora, Birchbox and Ipsy

Contact Author
Fill out my online form.

Retail trends in the beauty space were the main focus of a recent data insights report produced by 1010data

The report, "Channel Make-up of Beauty Retail," analyzed beauty retail trends, specifically those impacting Ulta, Sephora, Birchbox and Ipsy. 

Key Takeaways from the Report Include...

  • Market changes: The growth of beauty boxes has moderated in recent years and now only represent 5% of the market;
  • Market share: Ulta's in-store share leads the space with 49% of sales;
  • Growth: Ulta and Sephora's combined online sales grew by 14% YOY;
  • Customer spend: Birchbox's returning customers spent 10% in 2017 than they did in 2016, resulting in a 22% decline in sales YOY; and
  • Loyalty: 88% of all active beauty shoppers shopped with one retailer in 2017, with Ulta having the highest customer loyalty. 

The full report can be found at www.1010data.com


Related Content