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Hims & Hers x Alex Rodriguez Launch Blur Stick Concealer

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Photo: For Hims.

Hims & Hers has partnered with Alex Rodriguez to launch The Blur Stick Concealer, a new skin care solution developed specifically for men.  

Related: Hims & Hers Go Public with Oaktree Merger

The Blur Stick is available in eight shades and is said to camouflage blemishes, razor burn and dark eye circles. It is formulated with ingredients such as jojoba oil, aloe extract and dog-rose oil.

Alex Rodriguez, CEO and chairman of A-Rod Corp. and investor in Hims & Hers, said, “Since I met the Hims & Hers team, it was clear to me that they were revolutionizing telehealth and direct-to-consumer products. Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it.”

Hims & Hers co-founder and CEO Andrew Dudum commented, “Breaking through stigmas and addressing embarrassing topics head-on is core to what we do at Hims & Hers. To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that. I’m so grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin.”

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