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The Male Grooming Brands Winning in 2020

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Salience's “Male Grooming Insight Report" comprises nine key digital metrics, including organic visibility, social prowess and consumer search trends.

Salience has released its “Male Grooming Insight Report.”

The report’s data comprises nine key digital metrics, including social prowess and consumer search trends. The report also includes the five “winners” and five “losers” in terms of organic visibility within the male grooming market.

According to Salience, the following five brands have grown successfully with the marker over the last 12 months.

  1. Bulldog increased by 192%
  2. Beardbrand increased by 70%
  3. Shavers increased by 60%
  4. The Traditional Shaving Company increased by 40%
  5. Mankind increased by 29%

Salience also found that the following five brands lost the most organic visibility year-over-year. According to the company, this loss could “potentially indicate loss of traffic and revenue.”

  1. Electric Shavers UK decreased by 53%
  2. Bearded Colonel decreased by 35%
  3. Edwin Jagger decreased by 31%
  4. Philips decreased by 9%
  5. Braun decreased by 3%

The following five brands had the most monthly searches:

  1. Harry’s (50,000 searches)
  2. Philips (49,500 searches)
  3. Aēsop (40,500 searches)
  4. Mankind (40,500 searches)
  5. Gillette (22,200 searches)

The following five brands had the highest social score, which considers followers and engaged conversations.

  1. Philips was given a social score of 21,4100
  2. Dollar Shave Club was given a social score of 7,578
  3. Braun was given a social score of 3,786
  4. Lynx was given a social score of 2,113
  5. Harry’s was given a social score of 751

Salience stated in the report that the following search terms “have less competition, yet high search volumes. As such, they are a perfect battleground for all brands in the industry to increase their competitiveness.”

  1. Best electric shaver
  2. Shaving oil
  3. After shave balm
  4. Pre-shave oil
  5. Foil shaver
  6. Men’s head shaver
  7. Back hair shaver
  8. Best electric shaver for men
  9. Back shaver for men
  10. Best shaver for men
  11. Best electric razor for men
  12. Best hair clippers for men
  13. Men’s body shaver
  14. Best shower gel for men
  15. Best electric razor

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