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Consumers & Markets
Consumers & Markets
Gen Alpha's 9 Favorite Beauty Brands
Gen Alpha households are more brand-sensitive than their peers and often engage in categories more than their counterparts.
Consumers & Markets
Q1 2024 US Beauty Sales Stabilize, but Still Growing
Consumers & Markets
Teens x Beauty: a Growing Love Affair
Latest
Consumers & Markets
Data-driven Approach to Formulating for Generational Beauty Preferences
Vantage surveyed over 2500 U.S. consumers to understand generational beauty preferences to inform the creation of 17 innovative formulations. Discover how advanced formulation solutions can inspire your product development across diverse demographics.
Sponsored
All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands
How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.
Consumers & Markets
The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More
Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.
Consumers & Markets
Skinification is a Game-changer for Sunscreen Usage
Skin health motivations and multifunctionality, paired with skin care ingredients and claims, are revolutionizing the category.
Consumers & Markets
Top 10 Beauty Brands, Retailers & Influencers for 2024
From Sephora to Huda Beauty to Byoma, a combination of upstart brands and industry standard bearers are top-of-mind with beauty consumers.
Consumers & Markets
Trending: Luxury Beauty, Propolis Toner, Ahsoka Makeup and More
Our weekly Consumer Pulse on the socials uncovers insights in cosmetic-related web searches. Trending now: Megan Fox no makeup, Ahsoka Indian makeup, luxury beauty products, propolis toner, pink goth makeup, corn row braid editorials and white lip gloss.
Consumers & Markets
How to Differentiate a Beauty Product & Fill a Consumer Gap
A Q&A with Sarah Foley of SWAT Equity Partners.
Consumers & Markets
WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos
WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.
Consumers & Markets
US Teens' Beauty Spending Jumps 8% vs Last Year
Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.
Consumers & Markets
Trending: Makeup by Mario Lip Plumper, Suede Lips, Pink Concealer, Vegan/Halal and More
Our Consumer Pulse report uncovers trends in consumer searches related to beauty. Now trending: Makeup by Mario lip plumper, Gucci Westman suede lips, Easter makeup, Brooke Monk, vegan/halal IBA Cosmetics, kojic acid face wash, pink/brow concealers, etc.
Skin Care
Pro-aging: Gen Alpha to Boomers
Every age cohort of consumer is seeking something slightly different from anti-aging skin care.