The Beauty Index 2021 by money.co.uk analyzed Google search data for more than 6,500 beauty products across 20 different categories to reveal which products are the most searched for in the United Kingdom.
Related: UK and German Prestige Beauty Sales Trends: NPD
The numbers in parentheses next to each product are the correlated search volumes.
The most searched for beauty products
1. Toner: Pixi Glow Tonic (253,900)
2. BB/CC Cream: It Cosmetics Your Skin But Better CC+ Cream (168,900)
3. Serum: Clarins Double Serum (199,800)
4. Foundation: NARS Sheer Glow Foundation (87,100)
5. Makeup Remover: The Ordinary Squalane Cleanser (65,500)
6. Primer: MAC Strobe Cream (55,800)
7. Concealer: Maybelline Fit Me Concealer (49,900)
8. Face Mask: Elemis Pro-Collagen Cleaning Balm (48,400)
9. Mascara: Benefit Roller Lash (41,100)
10. Powder: Laura Mercier Translucent Loose Setting Powder (39,700)
11. Self Tan: TAN-LUXE Super Glow Hyaluronic Self-Tan Serum (38,300)
12. Blush: NARS Blush (38,100)
13. Highlighter: Charlotte Tilbury Hollywood Flawless Filter (32,400)
14. Bronzer: Benefit Hoola (29,200)
15. Setting: Spray Urban Decay All Nighter Setting Spray (28,100)
16. Brows: Benefit Precisely, My Brow Pencil (23,700)
17. Face Oil: Nuxe Huile Prodigieuse (18,000)
18. Eyeshadow Palette: Natasha Denona Glam Palette (10,790)
19. Eyeliner: NYX Professional Makeup Epic Ink Liner (9,510)
20. False Eyelashes: Ardell Wispies 113 (3,650)
Maybelline Fit Me Concealer received 1,200 more searches than NARS' Radiant Creamy Concealer. Together the two concealers received 98,600 searches which is over a quarter of all U.K. searches for concealers.
The most searched for cruelty-free beauty products
The products on this list are classified by PETA as cruelty-free.
1. Toner: Pixi Glow Tonic (253,900)
2. BB/CC Cream: IT Cosmetics Your Skin But Better CC+ Cream (168,900)
3. Serum: The Ordinary Buffet (127,000)
4. Makeup Remover: The Ordinary Squalane Cleanser (65,500)
5. Foundation: Too Faced Born This Way Foundation (51,400)
6. Concealer: BECCA Under Eye Brightening Corrector (45,900)
7. Powder: Laura Mercier Translucent Loose Setting Powder (39,700)
8. Self-Tan: TAN-LUXE Super Glow Hyaluronic Self-Tan Serum (38,300)
9. Mascara: Too Faced Better Than Sex Mascara (34,700)
10. Highlighter: Charlotte Tilbury Hollywood Flawless Filter (32,400)
11. Setting Spray: Urban Decay All Nighter Setting Spray (28,100)
12. Primer: Charlotte Tilbury Wonderglow (26,300)
13. Bronzer: Charlotte Tilbury Airbrush Bronzer (23,880)
14. Brows: Urban Decay Brow Blade (21,700)
15. Blush: ICONIC LONDON Sheer Blush (15,020)
16. Face Oil: Sunday Riley C.E.O. Glow (15,000)
17. Eyeshadow Palette: Natasha Denona Glam Palette (10,790)
18. Eyeliner: NYX Professional Makeup Epic Ink Liner (9,510)
19. Face Mask: The Ordinary Salicylic Acid 2% Masque (9,500)
20. False Eylashes: Ardell Wispies 113 (3,650)
Most searched beauty on a budget
A 2020 study showed that the price of the beauty product is the most important factor for almost three quarters of British women. The list includes all products under £10.
1. Makeup Remover: The Ordinary Squalane Cleanser (65,500)
2. Concealer: Maybelline Fit Me Concealer (49,900)
3. Foundation: The Ordinary Serum Foundation (48,700)
4. Mascara: Maybelline Lash Sensational (39,600)
5. Toner: The Ordinary Glycolic Acid 7% Toning Solution (30,400)
6. Serum: THE INKEY LIST Niacinamide (18,820)
7. Brows: NYX Professional Makeup Micro Brow Pencil (18,600)
8. Eyeliner: NYX Professional Makeup Epic Ink Liner (9,510)
9. Face Mask: The Ordinary Salicylic Acid 2% Masque (9,500)
10. Primer: Revolution Pro Blur Stick (8,370)
11. Blush: Sleek MakeUP Blush (7,130)
12. Face Oil: The Ordinary 100% Plant-Derived Squalane (6,990)
13. Highlighter: Sleek MakeUP Highlighting Palette (6,800)
14. Bronzer: NYX Professional Makeup Matte Bronzer (5,310)
15. False Eyelashes: Ardell Wispies 113 (3,650)
16. Self-Tan: SOSU by Suzanne Jackson Wonder Water (2,240)
17. Powder: Rimmel London Stay Matte Pressed Powder (1,390)
18. Setting Spray: NYX Professional Makeup Make Up Setting Spray (720)
19. Eyeshadow Palette: e.l.f. Rose Gold Eyeshadow Palette (400)
20. BB/CC Cream: Max Factor Colour Corrector Sticks (230)
