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10 Brands Ranked Hottest in Beauty on The Cosmetify Index for Q1 2020

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Huda Beauty, the most mentioned brand on Instagram, has once again been ranked on top with almost double other brands’ social media followers and over 24 million hashtags.

Cosmetify has released its Q1 report and second edition of the Cosmetify Index, which ranks and rates 200 beauty brands that have garnered the most online buzz, and Huda Beauty has once again reigned supreme. The rankings are based on factors like social media following, engagement and Google searches.

Previously: The Cosmetify Index 2019 Reveals Heavy Hitters in Beauty

The Cosmetify Index’s main ranking is based on five elements: number of Instagram followers, Instagram hashtags, Instagram engagement, global search volume and increase in searches compared to last quarter.

With almost double other brands’ social media followers and more than 24 million hashtags, Huda Beauty, the most mentioned brand on Instagram, has come out as the top beauty brand, followed by Anastasia Beverly Hills and MAC Cosmetics.

Hottest Beauty Brands Ranked

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. MAC Cosmetics
  4. Yves Rocher
  5. Lush
  6. Florence by Mills
  7. NYX Professional Makeup
  8. Merci Handy
  9. ColourPop Cosmetics
  10. Morphe

Rising Stars of Beauty*

  1. Merci Handy (86% search increase)
  2. Buxom (60% search increase)
  3. Goop (29% search increase)

*Based on the brand’s increase in Google search mentions, as compared to the previous quarter.

Biggest Social Media Following

Most Tagged

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. MAC Cosmetics

Most Followed

  1. Huda Beauty
  2. Kylie Cosmetics
  3. MAC Cosmetics

Best for Engagement

  1. Florence by Mills
  2. Glow Recipe
  3. Glossier

Most Powerful Influencers

  1. James Charles
  2. Bretman Rock
  3. Huda Kattan
  4. Antonio Garza
  5. Safiya Nygaard
  6. Pony Makeup
  7. Rachel Levin
  8. Jeffree Star
  9. Nikkie Tutorials
  10. Yuya

Country Favorites

  1. Yves Rocher (Favored in 37 countries)
  2. Dove (Favored in 19 countries)
  3. ColourPop (Favored in 16 countries)

Cosmetify's Most Popular Sustainable Brands

  1. The Ordinary
  2. Elemis
  3. Bleach London

Cosmetify's Hottest Beauty Products 2020

  1. L'Oréal Paris: Magic Retouch Instant Root Concealer Spray
  2. Cuticura: Anti Bacterial Hand Gel
  3. The Ordinary: Serum Foundation
  4. Charlotte: Tilbury Magic Cream
  5. Estée Lauder: Double Wear Stay In Place Foundation Makeup SPF10
  6. Urban Decay: All Nighter Setting Spray
  7. Fenty Beauty: Gloss Bomb Universal Lip Luminizer
  8. Too Faced: Born This Way Foundation
  9. Mario Badescu: Drying Lotion