Brown lipstick has a 19% search increase compared to 2020.
Trendalytics has released its June 2021 trend report, showing that nostalgia is trending among beauty consumers.
Related: 2022 Beauty Trend Forecast
Trends from the 1990s are reappearing this summer as consumers search online for key looks such as:
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smoky eyeliner, searches up 50% compared to 2020
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brown lipstick, searches up 19% compared to 2020
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square nails, searches up 91% compared to 2020
Even Calvin Klein One perfume, a signature scent from the 1990s, is up 27% to last year and is searched for an average of 27K times per week.
![According to the Personal Care Products Council, 'Between 1990 and 2022, the [U.S.] personal care products industry generated a trade surplus every year, reaching $2.6 billion in 2022...'](https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2025/08/adobestock-353393403.MryFiCWzOJ.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
