Signals Analytics has released its report on consumer beauty trends from Q1 2021, using AI to analyze more than 13,000 external data sources.
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Conversations around the following skin care products specifically increased in Q1 2021 compared to 2020:
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“dark spots control” posts went up 72%
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“redness control” posts went up 76%
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“clarity improvement” posts went up 282%
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“dullness control” as a benefit went up 282%
Demand for lip products are increasing as mask requirements are being lifted:
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“lip balm” posts went up 23% when comparing Q1 2021 to Q4 2020
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“lip primer” posts went up 14% when comparing Q1 2021 to Q2 2020
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“lip plumper” posts went up 59% when comparing Q1 2021 to Q4 2020
The "sun-kissed glow" look is also on the rise:
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“tinted moisturizer” posts went up 36% when comparing Q1 2021 to Q2 2020
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“self-tanning” posts went up 21% when comparing Q1 2021 to Q4 2020
The beauty insights showed there was also a 78.7% increase in discussions around the benefit "lightweight" between Q1 2020 and Q1 2021.
