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e.l.f. Cosmetics Launches Electric Mood Collection

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e.l.f. has joined forces with Tove Lo, Pitizion and Tiana Major9.

e.l.f. Cosmetics has launched its new limited-edition Electric Mood collection, born from Beautyscape, e.l.f.’s annual competition, which offers beauty’s rising stars a chance to help build an original beauty collection.

e.l.f. has joined forces with musicians Tove Lo, Pitizion and Tiana Major9, each of whom are the inspiration for one of the three Electric Mood collections. The artists have each remixed a song inspired by their beauty collection and will be available on Spotify starting July 2, except for Tove Lo’s “Cool Girl” (The Beautyscape Remix), which will be available on Spotify starting July 9.

Girls Inc. also played a role in Beautyscape, from which three alumnae, Nina Ho, Joleena Mundy and Aryana Richardson, were selected to participate in the creation of the beauty collection.

Collections include:

  1. Tove Lo:
  • Disco Glitz Brow & Eye Kit
  • Hydrating Balm
  • Glassy Skin Balm
  • Electric Mood Brush Set

    2. Tiana Major9:

  • Feeling Lucky Eyeshadow Palette
  • Lip Duo
  • Illuminating Elixir

     3. Pitizion

  • Shadow Crayon Duo
  • Plumping Sheer Slick
  • De La Sol Cream Face Quad

Kory Marchisotto, CMO, e.l.f. Beauty, said: "Beautyscape was born out of e.l.f.’s purpose of empowering others and encouraging self-expression. Remixing the competition this year with UMGB and Girls Inc. to force multiply was truly inspiring. The connection between the artists, winners and alumnae was instant and beautiful and you can see the magic in all three collections.”

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