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Selective retail continues to outperform many traditional luxury categories, with Sephora serving as a critical gateway for premium beauty brands and increasingly acting as a stabilizing force within LVMH's portfolio.
LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half
Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.
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This year's cohort reflects several of beauty's fastest-growing trends, including hair longevity, scalp health, performance beauty, science-backed body care, textured hair innovation and founder-led fine fragrance.
Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty
Jul 23rd, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
July/August 2026
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Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.
Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize
Jul 7th, 2026
Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Jul 2nd, 2026
Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'
How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments
Jul 1st, 2026
MOON: mascara in glass by Lumson and Ponzini
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MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
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Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.
The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground
Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.
Jun 12th, 2026
The announcement coincides with the 60th anniversary of Estée Lauder’s Whitman manufacturing facility in the United Kingdom, which produces more than 90 million skin care and fragrance units annually.
Estée Lauder Deepens UK Manufacturing Footprint with Home Fragrance Expansion
The U.K. will become the primary manufacturing base for candles sold under brands including Jo Malone London, Tom Ford and Aerin worldwide.
Jun 8th, 2026
According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.
Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode
The company also announced the appointment of Anish Agarwal as CEO.
May 29th, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.
Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System
Patina envisions a future where scent and flavor can be designed on demand, allowing perfumers and brands to compose fragrances with the same precision as digital media.
May 21st, 2026
'Primers, balms, and skin-first formats extend wear, enhance layering, and create more intimate scent experiences without displacing the core fragrance,' says Abby Wallach, CEO and creative architect of Scentinvent.
Swipe, Layer, Wear: Inside the Rise of Fragrance’s New Ritual Opportunity
"Today's consumer is increasingly interested in intimacy, layering, proximity, and personalization."
May 20th, 2026
Kayali’s Eden Sweet Peach | 35 and Eden Plush Pear | 23 launch exemplifies a playful approach to the category, positioning fragrance not just as scent but as a curated cultural experience.
Fragrance in Flux: How Packaging, Formats and Experience Are Redefining the Category
Brands are rethinking format, functionality and storytelling, signaling a category defined less by traditional perfume codes and more by fluid, lifestyle-led consumption.
May 18th, 2026
L'Oréal Luxe is extending fragrance beyond traditional product formats through a new partnership with DataLand, the AI-driven cultural institution co-founded by Refik Anadol (pictured) and Efsun Erkılıç.
L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand
The scents were created in collaboration with Refik Anadol Studio using the studio’s proprietary Large Nature Model, an AI system trained on nature-derived datasets.
May 13th, 2026
“Mass and prestige beauty are growing at nearly the same rate for the first time in five years,” said Larissa Jensen, global beauty industry advisor at Circana.
Prestige and Mass Beauty Converge as Premiumization, Selective Spending and Digital Commerce Reshape Growth
In mass hair care, shampoo and conditioner combo pack sales gains signaled value-seeking by consumers.
May 11th, 2026
Prestige, which accounts for roughly two-thirds of total sales, remained relatively resilient, with flat reported revenue in the quarter.
Coty Stabilizes Profit, Boosts Cash Flow as Strategic Reset Takes Hold
The company is reducing the number of smaller product launches, streamlining operations, and increasing investment in core brands and consumer engagement.
May 6th, 2026
Olfactively, Easy Bake Intense follows a structured gourmand-floral architecture designed for projection and longevity. The composition opens with a prominent wild cherry note, transitioning into a heart of white florals layered with cinnamon bark and a lactonic caramel milk accord.
Huda Beauty Bottles the Final Step of Glam with Easy Bake Intense Fragrance Launch
May 6th, 2026
A sampling of 5,000 Reddit posts and nearly 700K comments found that consumers are prioritizing unique scents/distinctive olfactory experiences. Often, this gives an advantage to indie brands, which are often freer to push the envelope with novel notes and combinations.
Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization
From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.
May 1st, 2026