Fragrance/Home

In the newly created role, Robinson will oversee growth, brand strategy, and creative direction across the company’s portfolio, which includes Teremana tequila, men’s personal care brand Papatui (pictured), energy drink brand Zoa and Project, and Project Rock, the apparel line backed by Under Armour.
Seven Bucks Companies Appoints Unilever Vet Cara Robinson as First Chief Brand Officer
Robinson most recently served as CEO of beauty and wellbeing for Unilever North America.
Jan 13th, 2026
Yoga Hd
Coverpla to Mark 80 Years of Operations and 10 Years of U.S. Subsidiary in 2026
“Dupes,” minis, and discovery sets are thriving alongside true luxury.
U.S. Beauty Market Outlook 2026: Value, Wellness, and Technology Power a Category That Keeps Growing
Latest
Company officials hope that the partnership will help expand New Directions’ footprint in the United States and build a comprehensive e-commerce-enabled platform to serve its customers.
New Directions Aromatics Partners with Aromatic Fragrances International to Create Specialty Ingredients Platform
“We built Aromatic Fragrances in an effort to make fragrance innovation accessible and reliable for growing brands,” said co-founder Sean Riordan.
Jan 7th, 2026
The Perfect Packaging Partnership is a Thing of Beauty: How to Find the Right Packaging Supplier
Sponsored
The Perfect Packaging Partnership is a Thing of Beauty: How to Find the Right Packaging Supplier
Today, the right packaging partner does far more than supply components—they help shape brand success from concept to launch.
Jan 13th, 2026
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Scent Stacking to Glitchy Glam: Pinterest Predicts Cosmetic and Fragrance Trends for 2026
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Dec 18th, 2025
Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Dec 17th, 2025
Beauty is experiencing a clear shift in how young people approach beauty.
The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?
Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.
Dec 16th, 2025
Chanel has announced BTS member Jung Kook as global ambassador for fragrances and beauty.
Chanel Appoints BTS Member Jung Kook as Global Ambassador for Fragrances and Beauty
Jung Kook said, "For me, Chanel is a pioneering house that cherishes its timeless heritage while constantly reinventing itself with modernity..."
Dec 11th, 2025
According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025
In 2025, Circana expects that Q4 prestige fragrance sales will post low single-digit growth and once again exceed $4 billion in the U.S.
2025 Holiday Spending Predictions On Par with Last Year, While Beauty Finds Steady Growth
Circana has released its 2025 U.S. Holiday Purchase Intentions report, revealing what's fueling this year's holiday retail spending with additional key insights on how fragrance will fare.
Dec 5th, 2025
“At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone's Color of the Year 2026 Inspires Serenity and Fresh Starts
The 2026 color of the year, Pantone 11-4201 Cloud Dancer, serves as a symbol of calm, signaling new beginnings in a frenetic society.
Dec 5th, 2025
eos Cashmere Body Mists are available in eight scents.
eos Enters Fragrance Mist Category with Cashmere Body Mist Collection
The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.
Dec 5th, 2025
The 2025 Black Friday and Cyber Monday campaign period was Nov. 12 through Dec. 1. The 2024 Black Friday and Cyber Monday campaign period was Nov. 13 through Dec. 2.
TikTok Shop Sees Over $500M in Sales During BFCM Weekend
This holiday season, TikTok sees exponential growth during the four-day shopping period, driven by personalized, discovery-driven shopping in real-time.
Dec 4th, 2025