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Customizable Perfume May Be the Hottest Trend on the Fragrance Market

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Customizable fragrances are becoming one of the strongest trends in the fragrance segment.

The newest player in the game is Scent Trunk, a company specializing in finding consumers fragrances based on a guided process with an at-home Scent Test kit.

How it works:

  • The scent test allows customers to smell six core scents–citrus, woods, aromatic, floral, amber, chypre–and then report what they do or do not like.
  • Perfumers then create a custom formula based on the customer's response.
  • The original fragrance is available for $11.99/month. Customers can receive the same fragrance each month or customize a new one.

For more information please visit: www.scenttrunk.com