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TUMI Launches First Men Fragrances Awaken and Unwind

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Awaken and Unwind are TUMI

Awaken and Unwind are TUMI's first fragrances for men.

Travel and lifestyle brand, TUMI, launched its first men's fragrances Awaken and Unwind, which are said to reflect the lifestyle of the modern man whose non-stop connected life is marked by the precision of Greenwich Mean time.

Awaken scent notes:

  • Top: Bergamot, grapefruit, coriander
  • Middle: Clary sage, fir needle, cypress
  • Base: Olibanum, patchouli, cedarwood

Unwind scent notes

  • Top: Aquatic, lemon, ginger
  • Middle: Lavender, sage, geranium
  • Base: Vetiver, oud, sandalwood

Awaken and Unwind sell for $100 each for 100ml and are available in the U.S. on TUMI.com, at TUMI retail stores as well as Bloomingdales locations.

Victor Sanz, TUMI's creative director said, "To architect a TUMI fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit. TUMI has always been synonymous with excellence in design, functionality and quality. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand."

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