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Avon Taps Dermatologist to Back Up Anew Brand

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Dr. Nichols will work with Avon to educate representatives on the Anew brand.

Dermatologist-inspired brands are all the rage. Now comes word that dermatologist and cosmetic surgeon, Dr. Kim Nichols, will serve as Avon’s consulting dermatologist. Nichols will educate representatives about Avon's Anew Ultimate Supreme Advanced Performance Créme, which comprises the company's Celluvive complex and Tahitian black pearl essence.

The night cream minimizes lines and repairs surface damage, while hydrating and firming the skin.

“My hands-on, clinical background has given me an in-depth understanding of how the aging process affects the skin, and how various cosmetic compounds and procedures can reverse this process," said Nichols. "I have long respected the Anew brand as a leader in anti-aging technology and am thrilled to partner with them as they continue innovating their brand."

“Dr. Nichols is an acclaimed expert in the fields of cosmetic and medical/surgical dermatology, with a devoted patient following,” says Meg Lerner, vice president, North America beauty, fashion and home marketing at Avon. “Dr. Nichols believes in the power of boosting her patients’ confidence by arming them with the right information and products to take care of their skin. We are very excited to deliver her expertise broadly to our Avon Representatives and their customers.”

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