The Skin Cancer Foundation’s 2009 “Road to Healthy Skin” Tour, presented by Aveeno and Rite Aid, kicked off near Grand Central Terminal on May 4. The tour will visit more than 80 locations across the country through September 2009 and offer free, full body skin cancer screenings in a private room inside a 38-foot customized RV—conducted by local board-certified dermatologists who have volunteered their time and expertise. During the 2008 tour, the Skin Cancer Foundation found over 3,200 suspected skin cancers and over 39 suspected cases of melanoma.
Throughout the tour Aveeno will also be distributing its Positively Ageless Sunblock Lotion SPF 70 for face as well as its line of Continuos Protection suncare products, featuring the company's proprietary Active Photobarrier Complex sun protection technology specifically created to deliver broad and photostable UVA/UVB protection.
