FiFi Celebrity Presenters, Awardees Announced

Apr 14th, 2010

Jeb Gleason-Allured

The 2010 FiFi Awards will include appearances from Mary J. Blige, Saffron Burrows, 50 Cent, Randy Jackson, Kim Kardashian, Molly Sims and Sofia Vergara. Meanwhile, Michael Kors will receive the Fragrance Foundation's Hall of Fame Award. According to the foundation, the honor "is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole." In addition, Usher has been named Male Celebrity Fragrance of the Year. “Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style,” said Rochelle Bloom, president of the Foundation.

The 2010 award finalist list.

Empowering Beauty: T McDonald Cosmetics' Journey of Purpose, Healing and Clean Innovation

"The biggest lesson I’ve learned is that alignment matters more than approval."

Cleverman: Revolutionizing Men's Grooming with Personalization and Confidence

"As an indie brand, you're both the underdog and the innovator. It takes creativity and grit to stand out, but it also gives you the freedom to write your own rules and build something truly meaningful."

'Latinas in Beauty is a 501(c)(3) nonprofit dedicated to advancing Latina representation and equity across the beauty industry—from founders to C-suite professionals,' says Perez.

Latinas in Beauty: Advancing Equity and Representation in the Beauty Industry

"Despite spending over $12 billion in 2024 and outspending peers by 30% on beauty products, Latinas represent less than 1% of C-suite leadership in beauty and founders receive less than 0.04% in funding," Perez explains.

Peptid4® B-Like: Sustainable and effective wrinkle-reducing peptide

Peptid4® B-Like: Sustainable and effective wrinkle-reducing peptide

Peptid4® B-Like is a biomimetic tetrapeptide that reduces expression wrinkles by modulating muscle contraction, similar to botulinum toxin. With 99.86% natural origin content, it offers effective, sustainable performance aligned with Green Chemistry.

'After working in the beauty and intimacy space for years, I realized there was a real need for products that help women feel good in their skin—without compromising on quality, ingredients and packaging,' says Mustone.

HighOnLove: Empowering Women Through Luxurious Self-Care Essentials

"I wanted to create a brand that felt empowering, indulgent, and rooted in self-love, specifically for women."

'As a yoga instructor for many years, I spent countless hours coaching women who struggled with body image and age-related skin changes,' says Moffat.

Redefining Aging with Graydon Skincare: Superfood-Powered Solutions for Sensitive Skin

"As a yoga instructor for many years, I spent countless hours coaching women who struggled with body image and age-related skin changes."

The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity

"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."

Ki’olal: Mayan Wisdom Meets Modern Skin Care Innovation

"Ki’olal offers the Sacred Sol and Luna Ceremonias—ritual skin care sets designed to detox, reset, balance, nourish, and protect the skin."

ONE Fragrance House: Redefining Luxury Fragrances with Purpose and Individuality

"In the next 18 months, I plan to elevate ONE Fragrance House into more retail locations and cultural spaces while expanding our product line with more intentionally crafted fragrances."

Lasio was founded in New York in the early 2000s by Latina entrepreneur Nadine Ramos, introducing one of the first professional keratin treatments designed for all hair types.

From Vision to Victory: Lessons on Resilience from Lasio's Founder

"Building a brand takes vision, but sustaining it requires grit."

Chemyunion 500x500 Rev

Ecoffea Citrus: Redefining Neck and Décolleté Care