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Cosmoprof Worldwide Bologna 2020: New Frontiers

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Cosmoprof Worldwide Bologna 2020 will feature an emphasized theme of the new frontiers of the cosmetic industry.

Cosmoprof Worldwide Bologna returns in March 2020, with the cosmetic industry’s new frontiers at the forefront of the show. March 12 to March 15 will feature Cosmopack and Cosmo | Perfumery & Cosmetics, while March 13 to March 16 will feature Cosmo | Hair, Nail & Beauty Salon.

Previously: Cosmoprof Worldwide Bologna 2020 to have Enhanced Partnership with French Beauty Industry

The cosmetics-dedicated event will host experts, opinion leaders, agencies and trend scouts, all of whom will share possible factors that will characterize the evolution of beauty worldwide, from now until 2030. Experts will evaluate how the activity will have to adapt to phenomena like the digital revolution, new forms of socialization, attention to sustainability/environmental resources and the multicultural evolution of society.

Previously: Cosmoprof Worldwide Bologna: A Journey into the Cosmetic Universe

The next frontier of innovation: beauty tech startups

With the rise in beauty tech, through artificial intelligence, virtual reality and augmented reality, consumers will see beauty-centered technology as key elements for taking care of one’s self.

For this reason, the Service Center at Cosmoprof 2020 will feature 32 startups specializing in online platforms, digital solutions, virtual apps for product testing, e-makeup/3D makeup services, software/services for customization, new solutions for retail stores and interactive digital platforms.

The area will be located within the Garden of Innovation, which will be managed by the trend agency Beautystreams, will be dedicated to megatrends influencing society in the future and the innovations that will characterize the beauty sector in the next 10 years.

Additionally, through the support of the Italian Ministry of Economic Development and Italian Trade Agency, the beauty tech startups will participate in Cosmoprof Next, which is a pitch competition that will promote the best projects by venture capitalists, investors, buyers and institutions. Cosmoprof Next is organized in collaboration with Cariplo Factory, FaB-Fashion and Beautytech, FoundersFactory, Living in Digital Times, and Unicredit Start Lab.

Cosmoprof and Cosmopack Awards: exhibiting companies submit their best projects

  • Cosmoprof Awards are dedicated to the best proposals in finished products, with five categories: Skin Saviors, New Kid, Hair Industry breakthrough, Make-up and Nail game-changer of the year, Nature Miracles
  • Cosmopack Awards will celebrate excellence in the supply chain, with five categories: The Fountain of Youth: the ageless Skincare formula, Luminary make-up packaging, Designers’ delight in packaging, The make-up formula transformer, Champion of sustainability.

CosmoTalks: experts share their vision of the future

As the educational section of the event, CosmoTalks will feature experts and opinion leaders as they share their visions of the industry’s future and analyze trends, new media, digital innovations and the social and economic changes that will most influence the beauty industry Ten panels will focus on key issues for companies:

  • The future
  • Trends
  • New markets
  • Digital
  • Sustainability

Initiatives for the hair sector

The service center will be transformed into a stage dedicated to men’s cosmetics. The Hair & Barber Forum will discuss the characteristics of this continuously growing segment. International hairstylists and professionals will discuss themes from personal care to barber trends and from training to hair salons’ future innovations.

Initiatives for the beauty salon and spa sector

The trends and innovations of the beauty salon and spa sector will be focal points and Cosmoprof proposes an innovative approach. Within the Beauty Forum Gallery, the newest and best-performing massage techniques, the latest news concerning dermo-pigmentation, "sound therapy” and spa treatments will be the subject of live demonstrations with international experts.

“Cosmoprof Worldwide Bologna is a unique event of its kind, because it offers a complete overview of the beauty sector,” said Gianpiero Calzolari, president of BolognaFiere. “With over 150 countries represented, more than 3,000 exhibiting companies and over 265,000 operators, the event hosts the traditions of every corner of the world, presents the excellence of each country and offers a projection of trends for the next 10 years. At its 53rd edition, Cosmoprof is still the most up-to-date format, following current market needs.”