Ofra Embraces Customization Trend with New Magnetic Palette


The customization of beauty products is a facet of the industry that consumers are growing increasingly accustomed to.

Ofra Cosmetics took notice of this growing trend and launched its completely customizable, magnetic makeup palette, the Pop-Up Palette.

The Details

  • The Pop-Up Palette works with the company’s range of magnetic makeup godets
  • The godets can be tailored and rearranged for personal preference
  • The palette can be propped up and provides users easy access and a hands-free application
  • The palette holds 48g of product
  • The palette’s dimensions are 7.75”x 5.5”
  • The palette retails for $21 and the magnetic godets retail for $10

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