Hazen Paper Awarded Product of the Year for 'Beauty and the Beast' Packaging


At the annual meeting of the Association of International Metallizers Coaters, and Laminators (AIMCAL), Hazen Paper was awarded "Product of the Year," for the second year in a row.

Dubben by Hazen as "beauty and the beast" packaging, the winning entry was a folding carton titled "The Spirit of Innovation" for prestige luxury box maker Autajon Packaging USA. The pack featured a three-dimensional jewel-toned snake and a female model whose face underwent a reptilian transformation when the box was tilted back and forth. 

According to Hazen, the carton was made with custom color-motion holography, embossed with a snakeskin pattern and finished with a soft-touch coating. The inside of the box features a sea-green coating meant to contrast the black exterior.

In addition to winning "Product of the Year," Hazen was awarded a "Product Excellence" award for Benefit Cosmetics’ Hoola Quickie Contour Stick. The packaging featured silver Ultracure acrylic-coated metalized polyester laminated to paperboard. The pack was embossed as well as printed in transparent and opaque colors.

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