Amika, a line of cruelty-free hair care products and tools, has announced its partnership with TerraCycle to create a nationwide recycling program.
Through the recycling program, consumers can send in Amika hair care packaging including tubes, bottles, trigger heads, complex closures and tinted glass to be recycled for free. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.
In addition to the program, for every shipment of Amika packaging waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.
Chelsea Riggs, Amika’s brand president, said, “Amika products were kind and clean before it was a thing. Cruelty-free, clean hair care formulations in recyclable packaging have guided our product innovations since the beginning. What it means to be truly sustainable has evolved with new technologies, and we made a pledge to take steps in reducing our impact on the environment. Our vision is to eventually have fully closed-loop production of our packaging. By partnering with TerraCycle we can guarantee our product packaging will see a new life and not compromise our planet.”
TerraCycle CEO and founder Tom Szaky said, “The launch of the Amika recycling program represents a unique opportunity for consumers to divert waste from landfills. Together, we are making it simple to be a friend to the planet and have a positive impact on the environment for future generations."