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- Baralan Group
- Jojoba Desert
- Mibelle Group Biochemistry
- PKG group/YonwooPKG
- SGD Pharma
Global Cosmetic Industry spoke with beauty insiders to highlight what is trending in the hair care and packaging industries.
Eco-friendly Packaging
Sheherazade Chamlou, VP sales beauty, Americas, SGD Pharma, says, “The packaging industry is going through a radical transformation with consumers voicing a strong preference for more eco-friendly products. The environmentally conscious consumer and beauty brands are turning their attention to refillables as a solution to reduce their packaging waste and carbon emissions. SGD Pharma’s glass offerings achieve both the high level of aesthetic and performance required for quality cosmetic packaging while delivering on the promise of sustainability. SGD Pharma’s Eclipse refillable glass jar is a versatile and sustainable option for a wide range of beauty and wellness products, offering an effortless replacement and recycling experience. This eco-designed full packaging solution features a twist and lock system which allows the inner plastic capsule to be easily loosened and secured to the glass jar without any adhesive or tools. Its refillable nature allows consumers to reuse the jar with a new product-filled capsule, significantly reducing single use packaging and their environmental footprint. The Eclipse refillable glass jar is fully customizable, offering brands a wide range of decoration possibilities like lacquering, frosting, metallization, silk printing and many more. Increasing the sustainability of packaging through the reduction of carbon footprint and more circular designs is another trend in the packaging industry. SGD Pharma recently unveiled NOVA, a lightweight glass packaging solution. Nova is the innovative result of SGD Pharma’s expertise in narrow neck press and blow (NNPB) forming technology in pharma bottles. This technical know-how is already used in its Clareo offering of premium pharma glass vials and is adapted here for the benefit of cosmetic and beauty customers. The weight reduction is combined with a glass distribution optimization providing better mechanical resistance. Nova bottles look appealing, withstand transport and distribution pressures, and have a smaller carbon footprint."
SGD Pharma's NOVA lightweight glass solution.
Chamlou continues, “Reducing the weight of packaging materials is a promising solution to minimize GHGs emissions. On the new 200 ml bottle in its Nova range, SGD Pharma estimates a 20% reduction in CO2 emissions compared with the standard Dorado bottle thanks to less raw materials consumption. The weight-volume ratio is an important parameter to measure the lightness of glass bottles and the ratio of conventional cosmetic bottles produced by blow and blow process ranges from 1.0 to 3.0. The new 200 ml bottle in the Nova range (brimful volume 215 ml and weight of just 140 g) has reached an extremely low weight-volume ratio 0.65, while retaining the same properties and safety as the heavier Dorado model. Nova therefore enables weight reduction in the supply chain and appeals to the consumer drive for green packaging. As sustainable packaging becomes an important axis for a carbon-neutral future, we can expect to see more recycled glass, light weight bottles, and refillable options as part of the eco-design revolution.”
Chamlou concludes, “To support brands’ identity and differentiation, SGD Pharma is constantly evaluating and creating glass packaging solutions based on several criteria including eco-friendliness, reusability, as well as offering highly attractive decorative solutions paired with new sensorial experiences. One recent launch which SGD Pharma had the opportunity to work on is the Estee Lauder Micro Essence Treatment Lotion - Limited Edition - Hueman designed bottle. To execute the colorful imagery, SGD Pharma’s Beauty & Care opted for an innovative digital printing process to maintain artwork integrity while minimizing environmental impact. Thanks to the advanced digital printing technique developed by SGD Pharma, this artwork with colorful mashups could be printed on the irregular surface of the glass bottle and the details of this artwork could be preserved to the largest extent possible creating a packaging experience that is targeted, individualized, and personalized. What sets this product apart is its execution of decoration through digital printing. The intricate details and exquisite design of the Hueman Designed Bottle truly captivate the eyes and leave a lasting impression. The cutting-edge digital printing decoration technology breaks through the boundaries of traditional screen printing in color richness and finesse. SGD uses digital printing to realize extremely colorful artwork with multilayer details, which maximizes the originality of the design, so that the designer’s concepts are conveyed in entirety.”
SGD Pharma worked on the Estee Lauder Micro Essence Treatment Lotion - Limited Edition - Hueman designed bottle.
Maurizio Ficcadenti, global R&D manager, Baralan Group, says, “Innovation for Baralan is the real trend [and] on this basis Baralan builds its product range proposal every year. Innovation—sustainable innovation—is now a mandatory strategic approach for industrial companies. Baralan, which has been part of the primary cosmetic packaging industry supply chain for over 60 years, aims to develop new and creative solutions to meet the current needs of the constantly evolving market without compromising quality, performance and product needs. Personalization, glass as the sustainable solution, sustainability, inclusivity, re-fillable and re-chargeable are the trends. At Cosmoprof Bologna we announced a new era for customization, the 3D Decoration for cosmetic packaging. Glass is seeing growing interest precisely in a green perspective. From Baralan first glass airless to re-fillable and re-chargeable solutions for glass. Furthermore, it was fundamental for Baralan to be able to create the new 3D Decoration, which is a significant and distinctive innovative solution for glass decoration, also translating into a concrete commitment towards sustainability, thanks to the reduction of the need for equipment and massive production to diversify in the market of cosmetics. Thanks to this project, it is now possible to have a unique, recognizable and prominent product, without having to invest in expensive equipment, while at the same time promoting eco-sustainability. 3D printing on glass and plastic proves concrete thanks to its adherence to the glass, transparency and charm through the use of infinite colors and designs.”
Baralan launched 3D decoration for cosmetic packaging.
Ficcadenti continues, “The latest product novelty announced at Cosmoprof Bologna, the new 3D Decoration, is definitely one of the most important of 2024 that will lead to a new era of personalization by Baralan. A project developed in collaboration with Stratasys, a leader in 3D printing and ICA, a global reference point for innovation in the glass and plastic coating sector at Cosmoprof Worldwide Bologna announced a new three-dimensional decoration solution for cosmetic packaging. An innovative solution for three-dimensional glass decoration and plastic accessories, tailor-made for the cosmetics sector. Thanks to the innovative GP3DPrint water-based paint product developed by ICA exclusively for Baralan (also combinable with solutions from the Bio range), it is now possible to obtain reliable three-dimensional graphics applied on all the packaging offered by Baralan using Stratasys Polyjet technology. Baralan underlines how this opportunity paves the way for 3D printing in the world of mass production, with advantages in terms of costs, times and opportunities. This also translates into a concrete commitment to eco-sustainability, thanks to the reduction of the need for equipment and massive production to diversify in the cosmetics market."
Ficcadenti concludes, “Baralan standard collection is also enriched with a whole new range of items, other than glass, accessories, applicators and closures. A new focus is given to amber glass, with new items that enlarge Baralan’s range for the cosmeceutical world. Glass continues to be the core, but Baralan confirms its commitment to sustainability, offering new standard products with a lower environmental impact, increasingly promoting the use of refillable packaging and also the possibility of using alternative materials, such as PCR used in percentages ranging from 30% to 100%, bio-based, no carbon black or organic waste. Among the latest accessories, the new 30 ml and 50 ml Inner Cups for Maria Jars glass jars stand out. Featuring an all-new design that balances comfort with environmental responsibility, the new Inner Cups promote the possibility to refill glass jars and use alternative materials, such as PCR. The new 2024 collection includes new series of capsules with different neck variants, overpumps, new proposals of lip and eye make-up applicators, and accessories such as wipers, pumps and cache pumps, with the aim of providing customers with an increasingly wider and more complete offer and exclusive, unique packaging solutions.”
Colorful Packaging
Eric Csazar, regional sales manager at PKG group/YonwooPKG, says, “One of the biggest trends that we have seen over the last couple of years in the beauty industry is the increase of color packaging on retail shelves. Brands are moving away from traditional colors (black, white gold) to brighter/softer colors (yellow, pink, orange, green, blue, purple) that stand out. Over the last couple of years, the shelves of Sephora, Ulta and even Target have been stocked with more distinct and unique packages from a variety of shapes to brighter colors. Colored packaging in the beauty industry creates a more minimalistic, natural look through soft yet bright colors. It gives the packaging a cleaner aesthetic which attracts consumers from all age groups. In the early 2000’s there was a clear difference between beauty products marketed toward children/teenagers and adults. With the evolution of cosmetics packaging through shapes and colors, a younger demographic has been attracted to luxurious skin care and makeup market. We are seeing more Indie brands come out with more colorful, cute packaging for consumers that are marketed for all age groups. A big movement that has impacted the color packaging trend is sustainability. As brands want consumers to see their packaging as sustainable options through reducing plastic waste, to having refills available. Colored packaging and brand image are closely tied together regarding how consumers perceive a beauty brand.”
Csazar continues, “At PKG group/YonwooPKG, we offer in house decoration capabilities that amplify brand identity around color palettes, textures, and metallic tones. We offer extensive decoration options such as hot stamping, coating, screening, anodization, spray paint, metallization, printing, etching and heat transfer. Here at PKG group we can get a perfect color match with no visualized edges. As consumers are changing how brand’s view sustainability, a new emerging trend has been offering refillable packaging solutions. In the past after finishing up a beauty product, consumers would just toss the package and rebuy the whole package. Now with refillable options, it is marketed as reducing plastic waste, by only buying the refillable component. Sustainable in the beauty industry is geared to reduce plastic waste consumption and promote eco-friendly refillable packaging components. Refillable packaging components can include small pouches, pans or inserts that can be placed back into the existing packaging. The most common beauty products that offer refills are hair care, skin care [and] makeup. Brands such as ASA beauty, conscious chemist, L’Occitane En Provence, Bare Necessities, Khiel's have entire products lines with refillable options for consumers. Other brands have refillable packaging components for certain beauty products such as Charlotte Tilbury, Fenty Beauty, Hourglass Cosmetics, UpCircle, Byoma [and] Ouai.”
PKG group/YonwooPKG's Eco Ampoule is a refillable packaging solution made for the beauty, cosmetic and skin care markets.
Csazar concludes, “At PKG group/YonwooPKG we have an extensive line of refillable packages for skin care such as Tension Body, Eco Ampoule, Diamond, EZ airless. PKG group has patented the EZ airless refillable package. To change out the refillable component, the consumer needs to remove the transit cap at the bottom and insert the refill into the outer bottle and screw tight until you hear the click. PKG group has provided consumers with a refillable package that is easy to use and to change out. Ease of use is the key when creating refillable components for beauty products and can be seen throughout PKG group’s refillable product line. The Eco Ampoule is a refillable packaging solution made for the beauty, cosmetic, skin care markets. The Ampoule vile shapes give the product a cosmeceutical aesthetic and is suitable for functional cosmetics. The Eco Ampoule comes with three applicator options: metal ball, silicone tip and snow man hole. Available with a refillable option that screws out from the bottom and is easy to put back into the main packaging component. The Eco Ampoule is made with recycled materials PP/PE. The EZ Airless gives off a classic lock with a modern feel, due to dual structure wall with refill capabilities. The EZ airless is a refillable packaging component, that has the audible click sound when the refill is engaged. This is the perfect packaging solution for the skincare and makeup markets. The EZ airless is available in various sizes. The EZ Airless is the perfect example of an innovative and sustainable packaging solution from PKG group.”
Hair Care Ingredient Trends + Launches
Global Cosmetic Industry spoke with beauty insiders on the trends shaping hair care beauty products.
Scalp Care
Roni Rot, CEO, Jojoba Desert, says, “In the realm of hair care, one of the most prominent trends we're observing is the increased focus on scalp care. The importance of scalp health continues to gain momentum. Consumers are becoming more aware of the need for targeted scalp-care products tailored to various scalp types and specific issues. This trend underscores a holistic approach to hair care, recognizing that a healthy scalp is the foundation for healthy hair. Another significant trend is the emphasis on hair shine. There's a noticeable surge in the demand for shine-enhancing hair products. People are looking for solutions that not only impart a lustrous sheen to their hair but also make it softer and more vibrant. This trend is a reflection of the growing desire for products that not only improve hair health but also enhance its aesthetic appeal.”
Rot continues, “JD addresses these trends with our innovative multifunctional JD Lusteris, a natural emollient derived from Jojoba oil. This product is a testament to our commitment to sustainability and innovation. As a biome-friendly alternative to traditional silicones, JD Lusteris offers an extraordinary silky sensory experience and sebum control properties, which are essential for hair and scalp care. Moreover, it has deep soothing effects and offers benefits for sensitive skin, making it an excellent ingredient for hair care products. This represents our commitment to meeting the evolving needs of the hair care market, focusing on scalp health and healthy, youthful looking hair.”
JD Lusteris by Jojoba Desert offers a silky, sensory experience and sebum control properties, which are essential for hair and scalp care.
Christine Meier, senior digital marketing manager, Mibelle Group Biochemistry, says, “Further, scalp care is still an evolving area where lots of innovations are being launched. For example, brands are increasingly focusing on chemical exfoliation, which is beneficial for removing product buildup, slicing through oil, unclogging pores and preventing scalp acne.”
Hair Glossing
Meier says, “We see hair glossing as a big trend at the moment. The glow beauty trend in skin care is increasingly extending to hair care. Customers are looking for that sleek and shiny look. This surge in interest led to the popularity of various hair gloss treatments (in salons), followed by a demand for at-home treatments. This popularity is also visible in search terms on social media.”
Skinification
Meier says, “The skinification is a trend which is very visible in hair care too. Ingredients formerly reserved for skin care are making their way into hair care (for example, hyaluronic acid), as seen in trends like hair glossing or hair botox.”
