The launch will feature 14 new co-created SKUs ranging from hair, face and body products.
Hawthorne expanded from direct-to-consumer into retail last fall with its launch in Nordstrom and Ssense.
All products are clean, sulfate free, paraben free, silicone free, phthalate free, dye free, cruelty free and vegan, and retail for $9.99.
Products available at Target include:
- Frizz Fighter Shampoo and Ultra Nourishing Conditioner
- Thickening Shampoo and Weightless Conditioner
- Scalp Cooling Shampoo and Scalp Reviving Conditioner
- Everyday Shampoo and Everyday Conditioner
- Everyday Face Cleanser, Everyday Face Lotion, and Everyday Body Wash
- Deep Exfoliating Face Cleanser, Lightweight Face Lotion, and Deep Exfoliating Body Wash