Brick and Mortar

Inspired by Gunderson’s family’s tradition of having a birthday “Yes Day,” the name Yes Day represents joy, positivity and freedom to say yes to fun. Granderson wanted her skincare brand to represent this spirit, helping young people everywhere make everyday a 'Yes Day' through positive self-care and healthy, habit-forming skincare routines.
13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha
13-year-old founder teams up with skin care veteran Ron Robinson to launch Yes Day, a new Gen Zalpha skin care brand targeting cross-generational lines.
Oct 10th, 2025
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category
One in four women aged 35–65 feel misrepresented by the beauty industry
Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+
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'We are fortunate to see positive market reception and consumer acceptance, with interest from important retailers,' says Rao. 'Our goal is to establish the brand, build our community, strategically introduce innovation, and thoughtfully expand distribution.'
Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty
The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.
Sep 16th, 2025
From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Sep 15th, 2025
“At Sephora, we aim to make beauty accessible to all,” said Nadine Graham, senior vice president and general manager of ecommerce at Sephora. “By partnering with Uber Eats, we’re adding an extra layer of convenience for our clients—from restocking their must-haves to meeting last-minute gifting needs—all while earning loyalty points.”
Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses
Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.
Sep 11th, 2025
Baralan Redefines Beauty Packaging: Innovation, Sustainability and Inclusive Design at the Core of a Future-Oriented Vision
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Baralan Redefines Beauty Packaging: Innovation, Sustainability and Inclusive Design at the Core of a Future-Oriented Vision
Baralan unveils its latest sustainable innovations in beauty packaging, merging technical excellence, refined aesthetics and innovation. A visionary leader reshaping the industry's future with glass at its core.
Sep 8th, 2025
Mexico is a key component of Ulta Beauty's global expansion plans; pictured is the retailer's Antara, Mexico City location.
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Sep 4th, 2025
Smitha Rao of Parëva Beauty is among the 2025 cohort of Ulta Beauty's MUSE Accelerator.
Ulta Beauty Unveils 2025 MUSE Accelerator Stars
Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.
Sep 3rd, 2025
In Q2, comparable sales grew 6.7%, driven by a 3.7% rise in transactions and a 2.9% increase in average ticket size.
Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico
Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.
Aug 28th, 2025
Sukoshi’s rapid growth is driven by advanced skin care consultations, exclusive product launches and innovative retail concepts.
Sukoshi Expands to NYC, Expanding Its Retail Reach in the Asian Beauty Landscape
Founded in 2018, Sukoshi's new NYC store will mark the brand’s 15th location, with plans to surpass 20 stores by the end of the year.
Aug 27th, 2025
Ulta Beauty has tapped former execs from Sephora and Amazon for its board.
Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors
Brok brings more than 35 years of global leadership in consumer brands and retail innovation.
Aug 21st, 2025
'These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes,' says Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US.
Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]
"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."
Aug 19th, 2025
As recently as November 2024, Target had touted beauty as a rare bright spot of growth for the retailer. At the time, Rick Gomez, executive vice president, chief commercial officer, Target, said, “In terms of category performance, sales and market share gains were strongest in beauty again this quarter with comparable sales growth of more than 6%.'
UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation
In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.
Aug 14th, 2025