Neiman Marcus, in collaboration with The Estée Lauder Companies (ELC), is set to host a series of brand activations across the U.S. in honor of Leonard A. Lauder, the chairman emeritus of ELC, who is 2025's recipient of the Neiman Marcus Award for Distinguished Service in the Field of Fashion. This recognition highlights Lauder's impactful contributions to the beauty industry, following a legacy of excellence shared by his mother, Mrs. Estée Lauder, who was honored similarly in 1962.
The Neiman Marcus Awards, a tradition since 1938, honors excellence in the luxury industry, further reinforcing the brands dedication to innovative retail solutions that cater to the modern luxury consumer.
These events, marking the decades-long partnership between Neiman Marcus and ELC, will feature curated product showcases and immersive experiences in select Neiman Marcus locations. Also, the Dallas NorthPark store will host a celebratory dinner featuring La Mer, Tom Ford Beauty, and Editions de Parfums Frederic Malle, with guests receiving best-selling products from a selection of popular ELC brands, including Jo Malone London and Killian Paris.
Moreover, attendess will have the opportunity to participate in various bespoke activities like runway showcases, spa experiences, and masterclasses available at several Neiman Marcus stores nationwide. According to the brand, these efforts are a testament to the joint commitment of Neiman Marcus and ELC in delivering quality luxury experiences to consumers.
"Neiman Marcus is one of the most iconic luxury retailers in the world and a legacy partner for The Estee Lauder Companies," says Kendal Ascher, senior vice president and general manager, La Mer & ELC Luxury Brands Group, North America.
Ascher adds, "As Leonard Lauder, Chairman Emeritus, ELC, is this year's recipient of the Neiman Marcus Award, we are honored to celebrate him by bringing our luxe brands to life in unique and compelling activations across the country and celebrate our beloved clients."
Paolo Riva, chief brand partnerships and buying officer, Saks Global says, "Leonard Lauder is an extraordinary leader and brand partner whose vision helped shape The Estée Lauder Companies into a beauty powerhouse and furthermore, the beauty industry into what it is today. Through the Neiman Marcus Awards, we are proud to bring the company's best-in-class brands and products to our customers not only through their innovative offerings, but also through incredible immersive events that celebrate Leonard's achievements."
