How Walmart Plans to Up Its E-commerce Profit


According to a recent article from, Walmart has asked suppliers, including Procter & Gamble Co, Unilever PLC, Kimberly-Clark Corp and Clorox Co, to "supply it with more merchandise priced at $10 and up."

The mega-retailer is reportedly looking to turn a profit at its online sales and "its goal is to see higher profit margins selling these more expensive items given the built-in cost of delivering goods purchased online." 

The article states that Walmart’s e-commerce chief, Marc Lore, said wants to focus on merchandise priced at least $5 and preferably, more than $10.

One supplier was quoted in the article saying, "Walmart has started to understand it cannot make money if they offer the lowest prices online on every item and then spend $4 or $5 trying to ship it over. It is not sustainable and more importantly, their shareholders won’t allow it."

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