Symrise Introduces a Mobile "Fragrance Family-Tree" App


Symrise has expanded its fine fragrance genealogy to the digital world. The fine fragrance Genealogy app provides users with 40 years of the world's most popular fragrances.

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The fragrances are categorized in an alphabetical index where users can search directly for a particular fragrance. Fragrances are grouped into the nine fragrance families and feminine and masculine categories.

Further reading: Rethinking Fragrance

The app includes detailed descriptions of fragrance families and single fragrances. Users will also be able to "favorite" scents as well as share via e-mail.

This "family tree of fragrances for smart phones and tablets" will provide "customers an instant and time-saving experience of" researching fragrances of their choice, says Isabelle Vacheret, senior vice president global marketing scent and care at Symrise.

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