Pantene Pro-V is teaching that strong is beautiful, and is attempting to empower women and girls build their confidence. To do this, the company is releasing a series of four how-to videos to help give dads the tools to spend more quality time with their daughters and one thirty-second ensemble commercial featuring fathers and sports icons styling their daughters' hair. Pantene believes these acts help foster confidence and strength in young girls.
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“Pantene celebrates and empowers women with our message of ‘Strong is Beautiful.’ We know strength and self-esteem start by building confidence in girls at a young age,” says Jodi Allen, vice president of P&G Hair Care & Color for North America. “We hope our new series of how-to videos shows dads how easy and fun it can be to spend quality time with their daughters by doing their hair. The quality time spent with their daughters now will foster the next generation of strong and beautiful women.”