Offers Consumer Guidance

Private sales get a makeover as Beauty Story launches as a premiere online destination for members-only shopping, offering some of the industry's top brands in cosmetics, skin care and spa services at discounts up to 80% off retail. The site's grand opening continues through June 15, boasting deals, steals and giveaways of coveted cosmetics and skin care products every hour to its beauty-obsessed members.

Michael Meerzoumen, Beauty Story CEO, recognized the need for a specialist and now launches with confidence in a market bursting with private sale Web sites promising everything from designer clothing and accessories to travel deals and more. With more than fifty partners already in place for the company's launch, either looking to take advantage of the company's highly targeted audience or seeking an outlet for excess production, Beauty Story is ready to claim its place in the industry with a more focused sale philosophy.

"The beauty industry can be complex. Men and women are seeking more guidance as they shop for skin care and cosmetics, and we are going to be with them every step of their journey," said Meerzoumen.

Beauty Story's reach goes further than creating a private sales Web site by forming an online community in which it is an essential part of its member's daily regimen. In conjunction with its daily sales, Beauty Story will host an editorial platform of how-tos, brand profiles and beauty "stories" submitted by its members in a Q&A forum with professional tips and tricks that will address common and unique beauty issues.

As Beauty Story is a host of private online sales, one must be a member to gain full access to the site's features. Membership is free and can be obtained by receipt of invitation or by signing up via the site's waitlist. All sales, promotions and features can be accessed at

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