Products can be purchased through short video posts, livestreams and listings on Tik Tok.
L’Oréal has partnered with Tik Tok to test e-commerce within the app, per DigiDay.
Related: Estee Lauder Joins Tik Tok
Customers can purchase products directly from the accounts of Garnier and NYX Professional Make-Up.
On the brand's pages, products can be purchases from short video posts, livestreams and listings in Tik Tok's Product tab.
