SuperOrdinary Collabs with Herbivore, Necessaire and O Boticario

Sep 29th, 2021

Jeb Gleason-Allured

Herbivore is one of three brands expanding its reach via a partnership with SuperOrdinary.

Herbivore is one of three brands expanding its reach via a partnership with SuperOrdinary.

SuperOrdinary has launched a new distribution partnership with Herbivore, Necessaire and O Boticario to boost their growth on Amazon and in China.

Event alert: Hear SuperOrdinary founder Julain Reis speak at Beauty Accelerate Virtual

Via the deal, Herbivore will be expanding the reach of its signature Aquarius Cream, while Nécessaire will be making its Chinese market debut.

Brazil-based O Boticario, meanwhile, will be debuting on Amazon.

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Apto Skincare is now available in 162 CVS stores and online at CVS.com.

Apto Skincare Available at CVS

The brand is participating in the CVS Beauty in Real Life (BIRL) program, which awards shelf space to personal care brands in the top CVS beauty doors across the nation.

Tocca hopes to expand in store in 2024.

Tocca Available Online at Ulta Beauty

In spring 2024, Ulta will carry Tocca's best-selling limited edition spring sets including a deluxe fragrance set exclusive only to them.

'We are tremendously excited to partner with the largest retail group in India to step-change our business,' said Alia Gogi, Asia president, Sephora. 'Rising affluence, increasing urbanization and the proliferation of social media have driven greater awareness of self-care and beauty, unlocking major opportunities for prestige beauty.'

Sephora Boosting India Retail with Reliance Beauty & Personal Care Ltd.

Alia Gogi, Asia president, Sephora, said, "Rising affluence, increasing urbanization and the proliferation of social media have driven greater awareness of self-care and beauty, unlocking major opportunities for prestige beauty [in India]."

Sets include The Cow Jumped Over the Rainbow Bathing Duo, Blue Skies, Haircare Discovery Set, One More Sleep, Cozy Christmas Discovery Set, and the Snow Fairy Shower and Body Duo.

Q&A: Lush Expands to Ulta Online in North America

"This is our first B2B partnership in North America and we are excited to see how it evolves," Carrie Harambasic, Lush’s head of business development, told Global Cosmetic Industry.

Slip pillowcases are clinically shown to visibly improve the appearance of fine lines, skin hydration, skin texture and smoothes skin radiance, luminosity and brightness.

Slip Available at Ulta Beauty

Customers can shop the brand's collection of anti-aging, anti-sleep crease, anti-bed head silk pillowcases, eye masks and scrunchies.

The Acne Treatment Bar 10% BPO will be available at Ulta Beauty.

PanOxyl Launches at Ulta Beauty

An assortment of the brand's acne portfolio will be available online and in store.

Skin Proud has expanded into 131 CVS stores and online at CVS.com.

Skin Proud Expands into CVS

The brand's bestselling products will be available at the retailer, including two CVS exclusives.

Greta Rose , CEO at eSalon, said, 'We want to meet customers where they are and offer them a completely customer-centric 'Hair Journey.' There is increasing demand for our products on Amazon, so we are excited to announce our To introduce technology-based hair colors and care products to a broader audience directly in the Amazon store.'

eSalon Launches on Amazon UK, Germany & France

A selection of 34 items are available on Amazon.

Fenty Beauty Launching Minis & More at Ulta Beauty at Target

Of the Fenty news, brand founder Rihanna said, "The goal has always been to bring Fenty Beauty to as many people as possible. I'm excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand."

'At Goop, we are always on the lookout for innovative brands that prioritize the health and well-being of their customers,' said Kelly Faulds, senior director of buying and wholesale. 'We are delighted to welcome Epres to our clean beauty lineup, empowering our community to elevate their haircare routines with science-backed solutions.'

Goop Enters Hair Bond-building Sector with Epres

"We are thrilled to join forces with Goop and offer our cutting-edge technology to their discerning audience," said Eric Pressly, founder of Epres.