Forbes points out that this new Sephora affiliate platform directly competes with platforms such as LTK and ShopMy.
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Sephora's new My Sephora Storefront is a creator-powered affiliate platform that allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app. This enables them to share curated product recommendations with their followers.
Forbes points out that this new platform directly competes with platforms such as LTK and ShopMy:
LTK and ShopMy are the most popular platforms at the moment, with LTK capturing more than 150,000 content creators and 1 million brands, while ShopMy is quickly catching up and gaining solid ground, with a recent $77.5 million Series B funding to expand its functions and verticals beyond fashion and beauty.
According to Sephora, the benefits for creators include:
- Fully customizable storefronts to match their brand.
- Shareable, shoppable links optimized for all major social platforms.
- Access to Sephora's full product range and Beauty Insider program.
- Year-round commission opportunities.
- Integration with Sephora's data analytics for performance insights.
