Lancôme Launches Virtual Stores

Photo: Lancome's virtual store.
Photo: Lancome's virtual store.

Lancôme has launched virtual stores around the world using XR technology provided by ByondXR. 

Related: Cosrx Relaunches Its E-commerce Site

Lancôme is now presenting a full-scale simulation of physical experiences as a part of its e-commerce. It will allow customers to interact with goods and customer service representatives.

Examples/XR stores include: 

Malik Abu-Ghazaleh, global head of digital marketing, e-commerce and CRM at Lancôme said, “We have been using ByondXR's platform to create true-to-life immersive pop-up experiences for Lancôme consumers around the world. Working with ByondXR, we have discovered a team of talented, relentless professionals with a can-do attitude who managed to execute and launch our experiences beautifully and quickly. These virtual pop-ups have shown great value in terms of audience engagement and sales. Having seen the potential, I'm positive we will do many more of these with the ByondXR platform for years to come.”

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