Amazon Joins Luxury Beauty World with New Beauty Store

Amazon launched its Luxury Beauty Store, a new and refined shopping experience for discovering thousands of products across makeup, skin care, hair care, men's grooming and fragrance from sought-after, high-end brands including Nars, Dr. Brandt, Jack Black, Deborah Lippmann, L'Occitaine, Burberry and more. The new experience features enhanced search and browse options, detailed product information, editorial content, and elegant imagery that make shopping for luxury beauty products more convenient and customized that ever before. Customers can read up on beauty techniques, try new products with free samples, and shop complete looks from start to finish in one location, as well as enjoy Amazon's free super saver shipping or free two-day shipping with Amazon Prime.

"This is our first step toward offering a refined experience created specifically for customers shopping Amazon for luxury beauty," said Chance Wales, director of beauty and health & personal care for Amazon. "We know that our beauty customers are searching for luxury brands on Amazon. We've worked hard to create a single destination that showcases luxury beauty collections and makes it easier than ever for customers to explore these brands, follow trends and develop their beauty regimens. We'll continue to build on this experience by adding new features and selection for our customers."

New features of Amazon's Luxury Beauty Store include:

  • comprehensive shopping: Customers can build regimens, view complete looks, read editorial features, purchase entire collections and more.
  • detailed product information: Customers can view product benefits, how-tos, beauty awards, Amazon beauty editor tips, customers reviews and more.
  • improved browsing options: Customers can browse by category, brand, collection, color, gender, skin care need, free sample with purchase, editor's picks or trend.
  • enhanced visuals and design: The store has a new, sophisticated layout, and shoppers can view richer images of colors and textures, as well as multiple product angles and packaging so it's easier to choose the perfect product.
  • free sample with purchase: Select items will also include a free sample with purchase so customers cna try the latest products and discover new favorite.

Amazon's Luxury Beauty Store will also include all the tools and information customers already enjoy with the Amazon brand, including customer reviews, best sellers, world-class customer service, and fast, free shipping options. Visit the store for more infomation and to shop.

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