![@UltaBeauty/ via Facebook.com](https://img.gcimagazine.com/files/base/allured/all/image/2019/08/gci.850x425_ultasparked.png?auto=format%2Ccompress&q=70&w=700)
@UltaBeauty/ via Facebook.com
Ulta is shining a light on its most promising up-and-comers with Sparked, a platform dedicated to its latest brands.
“A spark is the start of something new, exciting and alive,” read the website. “That’s what we see in these brands: stories and products sure to ignite your curiosity.”
Kick-off brands include Uoma Beauty, elcie, Zoeva and Love Wellness.