Revolve Debuts Online Beauty Shop With Savvy Millennials in Mind

Photos courtesy of Revolve
Photos courtesy of Revolve

Online fashion hub, Revolve, has expanded into the beauty market with the debut of its new online beauty shop on The #REVOLVEbeauty shop, which launched December 8, is intended to connect with millennial consumers who are increasingly shopping via the digital beauty market.

According to the company, the new beauty shop features both renowned, emerging brands and hard to find brands including ColourPop and Onomie products that will be sold exclusively with Revolve.

Other brands include Ouai, R+Co., Oribe, Gisou, Aesop, STila, RMS Beauty, Beauty Blender, Smith & Cult, Obsessive Compulsive Cosmetics, Bioderma, kai, Malin + Goetz and Edward Bess.

CEO and founder of Revolve, Michael Mente was quoted saying, “We know the Revolve girl comes to us to find special pieces and emerging labels, so it’s natural for us to put the beauty brands we love into her rotation too. Our girl will wake up, get dressed and go to bed in all her favorite products from REVOLVE. We’ll make sure of it.”

Lauren Yerkes, buying director, stated, “The launch of beauty is really exciting for us! We have built such a strong lifestyle for our customer that the natural progression was to add beauty to our roster. We wanted to offer her a range of product that can get her through her day, whether she is attending an event or going to the beach.”

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