Sephora Launching Intimate Care Category

Jan 27th, 2022

Jeb Gleason-Allured, content director, Global Cosmetic Industry

Like many of its retail peers, Sephora's wellness journey includes sexual intimacy products.

Like many of its retail peers, Sephora's wellness journey includes sexual intimacy products.

Sephora.com is adding an Intimate Care category to its Bath & Body section on February 1, 2022, featuring products from sexual wellness brand Dame, according to Teen Vogue. The news follows Saks Fifth Avenue's launche of a sexual wellness category.

Sephora.com already carries products from Maude, which also retails via Bloomingdales.com, which has also dipped its toes into sexual wellness.

Dame's products comprise vibrators, the Arousal Serum, an aloe-based lubricant and more. Dame also retails via Amazon and its own site, Dame.com.

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