Ipsy x Fenty Brand Takeover

Mar 4th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

Fenty Skin Fat Water Pore-refining Toner Serum is part of the Ipsy exclusive program.

Fenty Skin Fat Water Pore-refining Toner Serum is part of the Ipsy exclusive program.

Ipsy is partnering with Fenty Beauty and Fenty Skin for the first brand takeover program.

The partnership kicks off an Ipsy-exclusive program that will feature a new brand once a quarter with in-demand products.

For this takeover, Ipsy members will receive seven core Fenty Beauty and Fenty Skin products and a reusable makeup bag valued at $171 MSRP.

These will be released in a limited quantity to Ipsy members who add on or shop the edit.

Products in the edit include:

Fenty Skin Total Cleans’r Remove-it-all Cleanser
Fenty Skin Fat Water Pore-refining Toner Serum
Fenty Beauty Flypencil Longwear Pencil Eyeliner
Fenty Beauty Pro Filt’r Instant Retouch Primer
Fenty Beauty Full Frontal Volume, Lift & Curl Mascara
Fenty Beauty Diamond Bomb-all Over Diamond Veil
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper

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Curious about the latest trends in Beauty and Personal Care innovation? [download free report]

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