The Outset, the skin care collection founded by Scarlett Johansson and Kate Foster, has launched on QVC.
Each product features a proprietary hydration complex, Hylauroset, a plant-based alternative to hyaluronic acid.
The founders will be unveiling two sets created especially for QVC.
Johansson said, "I have the best memories of watching QVC when I was younger and used to dream about being on a QVC stage. Connecting with an audience through conversation and amazing products has always been a goal of mine, and I'm getting to do that through The Outset."
Anna Baker, vice president, general merchandise manager of beauty, QVC, said, "At QVC, we look for brands with inspiring stories behind their products and we were immediately drawn to what The Outset stands for. The Outset offers high-performance skin care in a hydrating, gentle and non-irritating way. Our beauty customers, most of whom are women over 50, are looking for skin care routines that aren't overly complicated but deliver results. We think the combination of a unique ingredient complex that our customer has not seen before along with a simple skin care routine will be a win for QVC. Both Scarlett and Kate have very relatable stories that led them to create this line and we can't wait for our customers to connect with them through their passion for skin care."