John Legend’s inclusive personal care brand, LOVED01, has launched on the Amazon Beauty store.
Amazon customers will now show shop their favorite LOVED01 products including:
- Face + Body Moisturizer
- Toning Mist
- Exfoliating Cleanser
- Face + Body Oil
- Shave Cream
- Face + Body Cleansing Bar
- Cleansing Wipes
- Hand Wash
The products are priced between $10-$15.
LOVED01 meets the needs of melanin-rich skin, while addressing issues universal to all skin types.
The brand offers consumers clean, vegan and cruelty-free formulas with a focus on hydration and protection, featuring a proprietary blend of sea buckthorn oil and rosehip oil.
Melis del Rey, GM of Beauty, baby and beauty tech for Amazon U.S. Stores, said, "Amazon Beauty is an inclusive store with a large and diverse customer base, and we are relentlessly focused on inspiring customers to find products that help them look and feel their best. LOVED01 delivers elegantly simple self-care as well as incredible value for Amazon Beauty customers."
