Retail > Digital/E-commerce | Global Cosmetic Industry

While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.

Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category

While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.

Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.

Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership

Forbes points out that this new Sephora affiliate platform directly competes with platforms such as LTK and ShopMy.

Sephora Enters its Affiliate Era

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'Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,' said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores.

Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.

One in four women aged 35–65 feel misrepresented by the beauty industry

Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

ChatGPT has a small but growing role in generating product recommendations and beauty routines.

ChatGPT: The New Beauty Guru?

New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.

Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty

The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.

From gourmand notes to hair and body mists, Target is taking aim at key growth categories.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

“At Sephora, we aim to make beauty accessible to all,” said Nadine Graham, senior vice president and general manager of ecommerce at Sephora. “By partnering with Uber Eats, we’re adding an extra layer of convenience for our clients—from restocking their must-haves to meeting last-minute gifting needs—all while earning loyalty points.”

Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses

Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.

While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

Mexico is a key component of Ulta Beauty's global expansion plans; pictured is the retailer's Antara, Mexico City location.

Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More

By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.

Smitha Rao of Parëva Beauty is among the 2025 cohort of Ulta Beauty's MUSE Accelerator.

Ulta Beauty Unveils 2025 MUSE Accelerator Stars

Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.

In Q2, comparable sales grew 6.7%, driven by a 3.7% rise in transactions and a 2.9% increase in average ticket size.

Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico

Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.